I graduated from IED (European Institute of Design), where I achieved my degree in scenography (1998). I also hold a Bachelor's Degree of Fine Arts (1996) - University of Rome, Italy. I am able to work in different disciplines. I am specialized in creating unique design processes and making strong visuals which maintain a balance between functionality and aesthetics. My experiences show in both craft and digital practices such as letterpress, illustration, packaging, branding, web design and exhibition design. Since 1999, I had worked with a different range of organizations: Municipality of Rome; CdP Design, Rome (MAZDA, FORD); IAI - Istituto Affari Internazionali and Foreign Ministry; WIIS Italy (Women In International Security); RAVE Special Events (POSTE ITALIANE, Johnson&Johnson) ; GNV Group… and many others companies. Since 2007 I have been working as Senior Art Director in an agency of visual communications (MPR Comunicazione Integrata) with the following major customers: GA.MA Italia (corporate identity, exhibit design at COSMOPROF Worldwide | The International Beauty Fair, packaging design, web and social media design), MIELE, TREVI spa, Hera Comm, GABS Firenze, Cermet, Crn, Crif, Doreca, HoReCare, Conserve Italia, Banca di Romagna, Repubblica di San Marino, NVIDIA, Philips SAECO, Nestlè Acqua Splendida, SAG Group, NAPKIN Forever, Solupa & Anidea Lighting...
Every good idea is based on research. The aesthetic taste is never by chance but is always the result of in-depth analysis.
Developing an idea helps understand if it really works good.
It ends with the execution phase. The product can be launched on the various communication channels.